The Ducati Museum is one of the most visited museums in the city of Bologna .

Renewed on the occasion of the celebrations of the company's 90th anniversary, it is enriched with a new tool: a multimedia guide that accompanies the visitor on the journey through its rooms. Through the digital guide, the visitor accesses extra contents, in addition to those on the wall, discovering the details of the motorcycles on display through an immersive experience in which audio, images, texts and videos build a single story.

The Ducati Museum is set up and built in such a way that each motorcycle is exhibited as a true work of art , a story told with a language made up of shapes and colors and emphasized by dedicated installations . Through the exhibition, the installations and the colors, the founding values of the brand are presented: Style, Sophistication and Performance .

The new narrative proposed by the Ducati Museum is articulated along three different exhibition paths: the gallery of the Ducati series motorcycles that have marked the different eras, the parade of Ducati racing motorcycles , the timeline of the Ducati Moments , or the milestones of the company's history.